bitchin' sauce
Bitchin' Sauce is a family-owned brand specializing in vegan, almond-based dips and sauces. Founded in 2010 by Starr and Luke Edwards in San Diego, the brand offers a variety of flavorful, plant-based products that are gluten-free and free from preservatives. Bitchin' Sauce is known for its commitment to clean ingredients and community support through its Bitchin' Givin' program.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 17 of 24 Bay Area grocers. how many stores stock the brand.
17 products in the catalog. how deep the product line is (saturating).
spans 7 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Bitchin' Sauce (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Bitchin' Sauce · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Bitchin' Sauce in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Bitchin' Sauce product in stock, cheapest first.
Sold at
Find Bitchin' Sauce online
Where to find Bitchin' Sauce · Bay Area
Opportunities
New doors · no Bitchin' Sauce in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Bitchin' Sauce· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Bitchin' Sauce Heat · its most-distributed SKU (2 doors) in Hot Sauces, the biggest opening. The closest open door is Bi-Rite Market · 1 rival already on that shelf.
