Bitchin' Sauce vs Divina · Bay Area shelf head-to-head
Bitchin' Sauce and Divina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Divina carries more Brand PowerDivina is in more Bay Area grocersDivina fields the deeper lineup
Bitchin' Sauce
Divina
54
brand power
69
17
products
77
7
categories
14
7
subcategories
20
17
grocers
20
94.7¢
price per oz
$1.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bitchin' Sauce▭ Divina
Distribution · 30% of score71·83
carried in 17 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dips & Spreads1 vs 3 SKUs
<1% of shelf
only Bitchin' Sauce
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bitchin' Sauce · Divina
