Bitchin' Sauce vs Haig's · Bay Area shelf head-to-head
Bitchin' Sauce and Haig's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bitchin' Sauce carries more Brand PowerBitchin' Sauce is in more Bay Area grocersBitchin' Sauce sits further up the premium end
Bitchin' Sauce
Haig's
54
brand power
39
17
products
15
7
categories
3
7
subcategories
4
17
grocers
13
94.7¢
price per oz
76.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bitchin' Sauce▭ Haig's
Distribution · 30% of score71·54
carried in 17 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dips & Spreads1 vs 5 SKUs
<1% of shelf
only Bitchin' Sauce
only Haig's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bitchin' Sauce · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bitchin' Sauce · Haig's