California Olive Ranch at World Market
World Market is a conventional independent running 4 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
California Olive Ranch is a brand specializing in high-quality extra virgin olive oils, known for their rich flavor and versatility in cooking.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen, replicated across all 4 stores.
Lead with Global Blend Extra Virgin Olive Oil in Olive Oils.
World Market stocks olive oils thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 15 other Bay Area grocers.
World Market merchandises 2 of the 3 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 65/100.
maps onto categories the store already runs.
The full runway · across 4 stores
Every category California Olive Ranch plays in across the Bay Area grocers we track, and where it stands at World Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 15 SKUs. Room to widen the line.
The store barely carries this category, so it is a hard sell.
How it prices
Where it would price in olive oils. Each dot is a product on the shelf, by its cost per fl oz (hover for which). California Olive Ranch (orange) sits well above the shelf.
What to bring to expand
California Olive Ranch’s SKUs World Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from World Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. World Market profile →
