Classico at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Classico is a brand known for its authentic Italian-style pasta sauces, offering a variety of flavors that cater to different tastes.
It’s already on the shelf here, with 10 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen, replicated across all 2 stores.
Lead with Extra Creamy Alfredo Pasta Sauce in Alfredo Sauce.
Pacific Market stocks alfredo sauce thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is alfredo sauce: Pacific Market stocks only 10 there, so Classico Extra Creamy Alfredo Pasta Sauce stands out rather than blending in.
Pacific Market merchandises 3 of the 3 categories the brand sells.
organic against the store's assortment lean.
brand excitement 45/100.
enters a thin alfredo sauce shelf as a point of difference.
The full runway · across 2 stores
Every category Classico plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 6 of 15 SKUs. Room to widen the line.
On shelf here, but only 3 of 4 SKUs. Room to widen the line.
How it prices
Where it would price in alfredo sauce. Each dot is a product on the shelf, by its cost per oz (hover for which). Classico (orange) sits in line with the shelf.
What to bring to expand
Classico’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
