Diamond at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Diamond Crystal Salt Co. is a renowned brand specializing in kosher salt, known for its distinctive flake crystals crafted using the Alberger® process.
Diamond isn’t on Berkeley Bowl’s shelf yet in any of its 2 stores. The opening: 3 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Chopped Walnuts in Walnuts.
Berkeley Bowl stocks walnuts thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
The more differentiated opening is walnuts: Berkeley Bowl stocks only 6 there, so Diamond Chopped Walnuts stands out rather than blending in.
Berkeley Bowl merchandises 4 of the 4 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 30/100.
enters a thin walnuts shelf as a point of difference.
The full runway · across 2 stores
Every category Diamond plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
What to bring to land
Diamond’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
