Dick Taylor Craft Chocolate at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Dick Taylor Craft Chocolate is a bean-to-bar chocolate manufacturer based in Eureka, California, known for its single-origin, two-ingredient chocolate bars.
It’s already on the shelf here, with 11 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 2 new doors to enter.
Lead with Chocolate Coated Almonds in Chocolate Covered Nuts.
Driver's Market stocks chocolate covered nuts thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is chocolate covered nuts: Driver's Market stocks only 8 there, so Dick Taylor Craft Chocolate Chocolate Coated Almonds stands out rather than blending in.
Driver's Market merchandises 4 of the 4 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 85/100.
enters a thin chocolate covered nuts shelf as a point of difference.
The full runway
Every category Dick Taylor Craft Chocolate plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 10 of 15 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
What to bring to expand
Dick Taylor Craft Chocolate’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
