Dole at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Dole is a renowned brand specializing in fresh fruits and fruit-based products, including packaged fruit snacks and a variety of juices.
It’s already on the shelf here, with 5 SKUs across 3 categories. The growth is depth and breadth: 3 categories to widen.
Lead with Mixed Fruit, in 100% Fruit Juice in Fruit Snack Cups.
Falletti Foods stocks fruit snack cups thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is fruit snack cups: Falletti Foods stocks only 1 there, so Dole Mixed Fruit, in 100% Fruit Juice stands out rather than blending in.
Falletti Foods merchandises 8 of the 21 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 25/100.
enters a thin fruit snack cups shelf as a point of difference.
The full runway
Every category Dole plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 17 SKUs. Room to widen the line.
On shelf here, but only 1 of 16 SKUs. Room to widen the line.
On shelf here, but only 1 of 12 SKUs. Room to widen the line.
What to bring to expand
Dole’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
