Reading the shelf…
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Dufour Pastry Kitchens is a women-owned brand based in the Bronx, known for its award-winning frozen puff pastry doughs and ready-to-bake tart shells.
It’s already on the shelf here, with 3 SKUs across 3 categories. The growth is depth and breadth: , replicated across all 3 stores.
Woodlands merchandises 3 of the 3 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 50/100.
maps onto categories the store already runs.
Every category Dufour Pastry Kitchens plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).
Where it would price in pastry doughs. Each dot is a product on the shelf, by its cost per oz (hover for which). Dufour Pastry Kitchens (orange) sits well above the shelf.
Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →
Fully stocked here (1/1 SKUs).
5 named buyer contacts (Asst Store Mngr, Experienced Grocery Buyer, General Manager) are on file. Direct contacts are reserved for verified brand partners.