el burrito
El Burrito is a grocery brand specializing in meatless sausage alternatives, particularly known for its Organic Soyrizo, a plant-based chorizo made from soy. The brand focuses on providing flavorful, vegetarian-friendly options that cater to those seeking meatless alternatives without compromising on taste.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 11 of 24 Bay Area grocers. how many stores stock the brand.
2 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are El Burrito (full bar = 100% of the shelf), grouped by department.
Most similar brands
closest to El Burrito in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every El Burrito product in stock, cheapest first.
Sold at
Find El Burrito online
Where to find El Burrito · Bay Area
Opportunities
New doors · no El Burrito in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show El Burrito· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with El Burrito Habanero Pickled Onions with Carrots · its most-distributed SKU (1 door) in Pickled Vegetables, the biggest opening. The closest open door is United Markets.
