Fabrique Délices at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Fabrique Délices is a renowned producer of fine French charcuterie, established in 1985 and based in the San Francisco Bay Area.
It’s already on the shelf here, with 3 SKUs across 3 categories. The growth is depth and breadth: 1 category to widen and 3 new doors to enter.
Lead with Duck Fat in Duck Fat.
Driver's Market stocks duck fat thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is duck fat: Driver's Market stocks only 1 there, so Fabrique Délices Duck Fat stands out rather than blending in.
Driver's Market merchandises 6 of the 8 categories the brand sells.
vegetarian against the store's assortment lean.
brand excitement 50/100.
enters a thin duck fat shelf as a point of difference.
The full runway
Every category Fabrique Délices plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Fabrique Délices’ SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
