Fever-tree at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Fever-Tree is a British brand specializing in premium drink mixers, founded in 2003.
It’s already on the shelf here, with 2 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 2 new doors to enter.
Lead with Premium Tonic Soda, 1, 16.91oz Bottle, 0.0% ABV in Tonic Water.
Community Market CA stocks tonic water thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 14 other Bay Area grocers.
The more differentiated opening is tonic water: Community Market CA stocks only 1 there, so Fever-Tree Premium Tonic Soda, 1, 16.91oz Bottle, 0.0% ABV stands out rather than blending in.
Community Market CA merchandises 6 of the 9 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 70/100.
enters a thin tonic water shelf as a point of difference.
The full runway
Every category Fever-tree plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 14 SKUs. Room to widen the line.
On shelf here, but only 1 of 13 SKUs. Room to widen the line.
What to bring to expand
Fever-tree’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
