Fishwife at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Fishwife is a woman-founded and led brand specializing in premium, ethically sourced tinned seafood.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 2 new doors to enter.
Lead with Albacore Tuna in Spicy Olive Oil in Canned Tuna.
Falletti Foods stocks canned tuna thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 10 other Bay Area grocers.
Falletti Foods merchandises 5 of the 7 categories the brand sells.
keto against the store's assortment lean.
brand excitement 85/100.
maps onto categories the store already runs.
The full runway
Every category Fishwife plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 6 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in canned tuna. Each dot is a product on the shelf, by its cost per oz (hover for which). Fishwife (orange) sits well above the shelf.
What to bring to expand
Fishwife’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
