From The Ground Up at Target
Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
From The Ground Up isn’t on Target’s shelf yet in any of its 6 stores. The opening: 3 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Real Food From the Ground Up Cauliflower Pretzels, Twists in Pretzels.
Target stocks pretzels thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
Target merchandises 4 of the 4 categories the brand sells.
non-gmo, vegan, vegetarian against the store's assortment lean.
brand excitement 75/100.
maps onto categories the store already runs.
The full runway · across 6 stores
Every category From The Ground Up plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
How it prices
Where it would price in pretzels. Each dot is a product on the shelf, by its cost per oz (hover for which). From The Ground Up (orange) sits well above the shelf.
What to bring to land
From The Ground Up’s SKUs Target doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →
