Gardein at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Gardein is a brand specializing in plant-based meat alternatives, offering a wide range of products that mimic the taste and texture of traditional meats such as chicken, beef, pork…
It’s already on the shelf here, with 3 SKUs across 2 categories. The growth is depth and breadth: 1 category to widen and 3 new doors to enter.
Lead with Plant-Based Seven Grain Crispy Tenders, Frozen Meat Alternative in Frozen Vegetarian Chicken Substitutes.
United Markets stocks frozen vegetarian chicken substitutes thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 7 other Bay Area grocers.
The more differentiated opening is frozen vegetarian chicken substitutes: United Markets stocks only 3 there, so Gardein Plant-Based Seven Grain Crispy Tenders, Frozen Meat Alternative stands out rather than blending in.
United Markets merchandises 5 of the 6 categories the brand sells.
non-gmo, vegan against the store's assortment lean.
an established national brand with proven demand.
enters a thin frozen vegetarian chicken substitutes shelf as a point of difference.
The full runway
Every category Gardein plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 8 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Gardein’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
