Garden Of Eatin' at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
It’s already on the shelf here, with 5 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 1 new door to enter.
Lead with Taco Shells, Blue Corn in Taco Shells.
Driver's Market stocks taco shells thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
The more differentiated opening is taco shells: Driver's Market stocks only 1 there, so Garden of Eatin' Taco Shells, Blue Corn stands out rather than blending in.
Driver's Market merchandises 3 of the 3 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 50/100.
enters a thin taco shells shelf as a point of difference.
The full runway
Every category Garden Of Eatin' plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 14 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
What to bring to expand
Garden Of Eatin'’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
