Gomacro at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
GoMacro is a Wisconsin-based company that specializes in organic, plant-based nutrition bars, founded in 2004 by a mother-daughter team.
It’s already on the shelf here, with 18 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen.
Lead with Oatmeal Chocolate Chip Cookie MacroBar in Other Snack Bars.
Driver's Market stocks other snack bars thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 8 other Bay Area grocers.
Driver's Market merchandises 3 of the 4 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 70/100.
maps onto categories the store already runs.
The full runway
Every category Gomacro plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 15 of 30 SKUs. Room to widen the line.
On shelf here, but only 2 of 8 SKUs. Room to widen the line.
How it prices
Where it would price in other snack bars. Each dot is a product on the shelf, by its cost per oz (hover for which). Gomacro (orange) sits in line with the shelf.
What to bring to expand
Gomacro’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
