Good Good at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
GOOD GOOD offers a range of fruit spreads and chocolate hazelnut spreads designed to provide classic flavors without the added sugar.
It’s already on the shelf here, with 4 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 2 new doors to enter.
Lead with Cherry Jam in Jams And Jellies.
Sprouts Farmers Market stocks jams and jellies thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
Sprouts Farmers Market carries peanut butter in real depth, 39 SKUs against a fleet median of 15, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is jams and jellies: Sprouts Farmers Market stocks only 10 there, so Good Good Cherry Jam stands out rather than blending in. Lead with the jams and jellies, and position the peanut butter as a finishing or gift item.
Sprouts Farmers Market merchandises 4 of the 4 categories the brand sells.
keto, non-gmo, vegan against the store's assortment lean.
brand excitement 70/100.
enters a thin jams and jellies shelf as a point of difference.
The full runway
Every category Good Good plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 6 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in jams and jellies. Each dot is a product on the shelf, by its cost per oz (hover for which). Good Good (orange) sits in line with the shelf.
What to bring to expand
Good Good’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
