Haribo at World Market
World Market is a conventional independent running 4 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Haribo is a renowned German confectionery company, famous for its gummy candies, particularly the iconic Goldbears.
It’s already on the shelf here, with 10 SKUs across 6 categories. The growth is depth and breadth: 3 categories to widen, replicated across all 4 stores.
Lead with Gummi Candy, Sour in Sour Candy.
World Market stocks sour candy thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 6 other Bay Area grocers.
The more differentiated opening is sour candy: World Market stocks only 4 there, so HARIBO Gummi Candy, Sour stands out rather than blending in.
World Market merchandises 6 of the 7 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 45/100.
enters a thin sour candy shelf as a point of difference.
The full runway · across 4 stores
Every category Haribo plays in across the Bay Area grocers we track, and where it stands at World Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 42 SKUs. Room to widen the line.
On shelf here, but only 2 of 8 SKUs. Room to widen the line.
What to bring to expand
Haribo’s SKUs World Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from World Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. World Market profile →
