Jackson's at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
It’s already on the shelf here, with 5 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen, replicated across all 2 stores.
Lead with Chips Cheddar & Sour Cream Avocado Oil Wavy Cut Sweet Potato Chips in Vegetable Chips.
Pacific Market stocks vegetable chips thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Pacific Market carries potato chips in real depth, 109 SKUs against a fleet median of 46.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is vegetable chips: Pacific Market stocks only 12 there, so Jackson's Chips Cheddar & Sour Cream Avocado Oil Wavy Cut Sweet Potato Chips stands out rather than blending in. Lead with the vegetable chips, and position the potato chips as a finishing or gift item.
Pacific Market merchandises 2 of the 2 categories the brand sells.
non-gmo, vegan, vegetarian against the store's assortment lean.
brand excitement 70/100.
enters a thin vegetable chips shelf as a point of difference.
The full runway · across 2 stores
Every category Jackson's plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 7 SKUs. Room to widen the line.
On shelf here, but only 1 of 9 SKUs. Room to widen the line.
How it prices
Where it would price in vegetable chips. Each dot is a product on the shelf, by its cost per oz (hover for which). Jackson's (orange) sits in line with the shelf.
What to bring to expand
Jackson's’ SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
