Knorr at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Knorr is a well-known brand specializing in culinary products such as broths, stocks, sauces, and seasoning mixes.
It’s already on the shelf here, with 21 SKUs across 6 categories. The growth is depth and breadth: 5 categories to widen.
Lead with Soup Mix And Recipe Mix French Onion in Dry Soup Kits.
United Markets stocks dry soup kits thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
United Markets carries boxed grain meal & sides in real depth, 53 SKUs against a fleet median of 14, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is dry soup kits: United Markets stocks only 12 there, so Knorr Soup Mix And Recipe Mix French Onion stands out rather than blending in. Lead with the dry soup kits, and position the boxed grain meal & sides as a finishing or gift item.
United Markets merchandises 6 of the 6 categories the brand sells.
vegetarian against the store's assortment lean.
brand excitement 35/100.
enters a thin dry soup kits shelf as a point of difference.
The full runway
Every category Knorr plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 5 SKUs. Room to widen the line.
On shelf here, but only 3 of 12 SKUs. Room to widen the line.
What to bring to expand
Knorr’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
