Reading the shelf…
La Terra Fina runs 11 products across 2 categories, stocked in 7 of 24 Bay Area grocers. Its biggest footprint is dips & spreads, at 2% of the shelf. A niche presence · Brand Power 31/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 7 of 24 Bay Area grocers. how many stores stock the brand.
11 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 3 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are La Terra Fina (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as La Terra Fina · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to La Terra Fina in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every La Terra Fina product in stock, cheapest first.




Bay Area grocers where neither the digital catalog nor our shelf photos show La Terra Fina· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with La Terra Fina Artichoke & Jalapeno Dip & Spread · its most-distributed SKU (3 doors) in Fresh Spinach Artichoke Dip, the biggest opening. The closest open door is Berkeley Bowl · 1 rival already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 41% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
26 storefronts across 7 grocers carry it · tap a pin to open the store.
already on that shelf: yaza
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying La Terra Finathat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open = the store meaningfully carries that category (real depth, not a token SKU) and La Terra Fina sells it elsewhere but has no SKU here.