La Tortilla Factory at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
La Tortilla Factory is a family-owned brand known for its innovative and health-conscious tortillas, catering to various dietary needs since 1977.
It’s already on the shelf here, with 2 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 1 new door to enter.
Lead with Tortillas, Yellow Corn & Wheat, Handmade Style in Corn Tortillas.
Falletti Foods stocks corn tortillas thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 11 other Bay Area grocers.
The more differentiated opening is corn tortillas: Falletti Foods stocks only 4 there, so La Tortilla Factory Tortillas, Yellow Corn & Wheat, Handmade Style stands out rather than blending in.
Falletti Foods merchandises 6 of the 7 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 55/100.
enters a thin corn tortillas shelf as a point of difference.
The full runway
Every category La Tortilla Factory plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 11 SKUs. Room to widen the line.
On shelf here, but only 1 of 7 SKUs. Room to widen the line.
What to bring to expand
La Tortilla Factory’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
