Lark Ellen Farm at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Lark Ellen Farm isn’t on Fairfax Market’s shelf yet. The opening: 4 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Sprouted Walnuts, Unsalted in Walnuts.
Fairfax Market stocks walnuts thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is walnuts: Fairfax Market stocks only 6 there, so Lark Ellen Farm Sprouted Walnuts, Unsalted stands out rather than blending in.
Fairfax Market merchandises 4 of the 4 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 65/100.
enters a thin walnuts shelf as a point of difference.
The full runway
Every category Lark Ellen Farm plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
What to bring to land
Lark Ellen Farm’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
