Late July Snacks at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Late July Snacks is an American company that specializes in organic and non-GMO snack foods, offering a variety of products including tortilla chips, popcorn, and salsas.
It’s already on the shelf here, with 14 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 1 new door to enter.
Lead with Late July Medium Salsa in Salsas.
Driver's Market stocks salsas thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 6 other Bay Area grocers.
Driver's Market merchandises 3 of the 4 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 60/100.
maps onto categories the store already runs.
The full runway
Every category Late July Snacks plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 13 of 28 SKUs. Room to widen the line.
How it prices
Where it would price in salsas. Each dot is a product on the shelf, by its cost per oz (hover for which). Late July Snacks (orange) sits in line with the shelf.
What to bring to expand
Late July Snacks’ SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
