Lesserevil at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
LesserEvil is an American snack brand known for its organic and clean-ingredient popcorn and snack products.
It’s already on the shelf here, with 20 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen.
Lead with Organic Cheddar Cheese Space Balls, 17 oz in Puff Chips.
Sprouts Farmers Market stocks puff chips thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Sprouts Farmers Market merchandises 4 of the 5 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 70/100.
maps onto categories the store already runs.
The full runway
Every category Lesserevil plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 13 of 20 SKUs. Room to widen the line.
On shelf here, but only 5 of 9 SKUs. Room to widen the line.
How it prices
Where it would price in puff chips. Each dot is a product on the shelf, by its cost per oz (hover for which). Lesserevil (orange) sits below the shelf.
What to bring to expand
Lesserevil’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
