Reading the shelf…
Libby's runs 11 products across 7 categories, stocked in 10 of 24 Bay Area grocers. Its biggest footprint is canned foods, at 4% of the shelf. A mid-tier presence · Brand Power 44/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 10 of 24 Bay Area grocers. how many stores stock the brand.
11 products in the catalog. how deep the product line is (saturating).
spans 7 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Libby's (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Libby's · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Libby's in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Libby's product in stock, cheapest first.
Bay Area grocers where neither the digital catalog nor our shelf photos show Libby's· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Libby's Apple Nectar · its most-distributed SKU (1 door) in Apple Juice And Cider, the biggest opening. The closest open door is Mill Valley Market · 3 rivals already on that shelf.
~3% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 46% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
32 storefronts across 10 grocers carry it · tap a pin to open the store.
already on that shelf: bubbies, mary kitchen, steinfeld's
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Libby'sthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Apple Juice and Cider, Canned Beef, Canned Corn · +2 more
open here: Apple Juice and Cider, Canned Corn, Other Fruit Juice · +1 more
open here: Apple Juice and Cider, Canned Corn, Other Fruit Juice · +1 more
open here: Canned Corn, Pie Fillings, Sauerkraut
open here: Apple Juice and Cider, Canned Corn, Other Fruit Juice
open here: Apple Juice and Cider, Canned Corn, Other Fruit Juice
open = the store meaningfully carries that category (real depth, not a token SKU) and Libby's sells it elsewhere but has no SKU here.