Libby's vs Cadia · Bay Area shelf head-to-head
Libby's and Cadia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerCadia fields the deeper lineupLibby's sits further up the premium end
Libby's
Cadia
41
brand power
57
11
products
194
7
categories
54
10
grocers
10
38.3¢
price per oz
37.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Libby's▭ Cadia
Distribution · 30% of score42·42
L
carried in 10 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score60·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Libby's · 6
only Cadia · 6
both sides measured by the same instruments on the same shelves · see each brand’s full page: Libby's · Cadia