Reading the shelf…
LonoLife offers a diverse range of bone broths and protein sips that cater to various flavor preferences and dietary needs. Its bone broths, made from grass-fed beef or chicken, provide a rich source of protein with options like low sodium, mushroom, and sriracha-infused varieties, all of which are gluten-free and shelf-stable. Additionally, LonoLife's protein sips, available in refreshing lemonade and iced tea lemonade flavors, deliver a convenient blend of protein and fiber for easy hydration and digestion support.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 6 of 24 Bay Area grocers. how many stores stock the brand.
11 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Lonolife (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Lonolife · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Lonolife in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Lonolife lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.











16 storefronts across 6 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Lonolife· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with LonoLife Chicken Bone Broth, Individual Packets · its most-distributed SKU (5 doors) in Bone Broth, the biggest opening. The closest open door is Mollie Stone's Markets · 4 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 95% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: kettle & fire, zoup!, pacific foods
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.