Lonolife vs Zoup! · Bay Area shelf head-to-head
Lonolife and Zoup!, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zoup! carries more Brand PowerZoup! is in more Bay Area grocersZoup! fields the deeper lineupLonolife sits further up the premium end
Lonolife
Zoup!
28
brand power
44
11
products
17
1
categories
4
6
grocers
12
$3.75
price per oz
63.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lonolife▭ Zoup!
Distribution · 30% of score25·50
L
carried in 6 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score60·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lonolife
no top category Zoup! doesn’t also play in.
only Zoup!
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Lonolife · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lonolife · Zoup!
