Love Corn at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Love Corn is a snack brand specializing in crunchy corn snacks. The brand offers a variety of flavors including Sea Salt, Hot & Spicy, and Cheezy, catering to different taste preferences.
It’s already on the shelf here, with 4 SKUs across 3 categories. The growth is depth and breadth: 3 categories to widen, replicated across all 2 stores.
Lead with Cheezy, Delicious Crunchy Corn Snack in Corn Chips.
Berkeley Bowl stocks corn chips thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
Berkeley Bowl carries popcorn in real depth, 53 SKUs against a fleet median of 26, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is corn chips: Berkeley Bowl stocks only 10 there, so LOVE CORN Cheezy, Delicious Crunchy Corn Snack stands out rather than blending in. Lead with the corn chips, and position the popcorn as a finishing or gift item.
Berkeley Bowl merchandises 3 of the 3 categories the brand sells.
non-gmo, vegan, vegetarian against the store's assortment lean.
brand excitement 80/100.
enters a thin corn chips shelf as a point of difference.
The full runway · across 2 stores
Every category Love Corn plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 6 SKUs. Room to widen the line.
How it prices
Where it would price in corn chips. Each dot is a product on the shelf, by its cost per oz (hover for which). Love Corn (orange) sits well above the shelf.
What to bring to expand
Love Corn’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
