Maine Root at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 5 new doors to enter.
Lead with . Mexicane Cola Soft Drink in Cola.
Sprouts Farmers Market stocks cola thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
Sprouts Farmers Market carries fruit & cream soda in real depth, 35 SKUs against a fleet median of 14, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is cola: Sprouts Farmers Market stocks only 10 there, so Maine Root. Mexicane Cola Soft Drink stands out rather than blending in. Lead with the cola, and position the fruit & cream soda as a finishing or gift item.
Sprouts Farmers Market merchandises 7 of the 7 categories the brand sells.
organic against the store's assortment lean.
brand excitement 70/100.
enters a thin cola shelf as a point of difference.
The full runway
Every category Maine Root plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in cola. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Maine Root (orange) sits well above the shelf.
What to bring to expand
Maine Root’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
