mill valley market
Mill Valley Market is Mill Valley Market's own private-label line · 6 products across 4 categories, sold in its own stores. Its biggest footprint is spreads, at <1% of the shelf. A niche presence · Brand Power 21/100.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
Store brand. Mill Valley Market is exclusive to Mill Valley Market by design, so Distribution · and therefore Brand Power · reads low next to national brands. Judge it against other store brands, not the shelf leaders.
exclusive to Mill Valley Market. store brands sell in one chain by design, which caps this.
6 products in the catalog. how deep the product line is (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Mill Valley Market (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Mill Valley Market · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
The lineup
the full Mill Valley Market lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Where to find Mill Valley Market · Bay Area
1 storefront across 1 grocer carry it · tap a pin to open the store.
