Mill Valley Market vs Smucker's · Bay Area shelf head-to-head
Mill Valley Market and Smucker's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smucker's carries more Brand PowerSmucker's is in more Bay Area grocersSmucker's fields the deeper lineup
Mill Valley Market
Smucker's
0
brand power
65
6
products
50
4
categories
3
4
subcategories
7
1
grocers
15
$8.71
avg price
$6.90
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mill Valley Market▭ Smucker's
Distribution · 30% of score4·63
M
exclusive to Mill Valley Market·carried in 15 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mill Valley Market
only Smucker's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mill Valley Market · 0
no exclusive doors — everywhere Mill Valley Market is, Smucker's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mill Valley Market · Smucker's