Reading the shelf…
Minnow offers a curated selection of tinned seafood sourced from sustainable fisheries and aquaculture. Its range includes cod liver from Iceland, hake and sardines from Portugal, mussels from Spain, salmon from Alaska, and trout from Denmark, all preserved in high-quality oils and seasoned with simple ingredients. Each product highlights the natural flavors and nutritional benefits of the seafood, making them versatile additions to various dishes.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
9 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 3 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Minnow (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Minnow · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Minnow in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Minnow lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.









4 storefronts across 1 grocer carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Minnow· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Minnow Sardines In Olive Oil · its most-distributed SKU (1 door) in Canned Sardines, the biggest opening. The closest open door is Berkeley Bowl · 3 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 68% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: wild planet, safe catch, patagonia provisions
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.