Minnow vs Henry & Lisa's · Bay Area shelf head-to-head
Minnow and Henry & Lisa's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Minnow carries more Brand PowerHenry & Lisa's is in more Bay Area grocersMinnow fields the deeper lineupMinnow sits further up the premium end
Minnow
Henry & Lisa's
23
brand power
13
9
products
6
2
categories
2
3
subcategories
5
1
grocers
6
$2.84
price per oz
$1.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Minnow▭ Henry & Lisa's
Distribution · 30% of score4·25
M
H
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score53·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Minnow
only Henry & Lisa's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Minnow · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Minnow · Henry & Lisa's