Nana Mae's Organics at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Nana Mae's Organics isn’t on Sprouts Farmers Market’s shelf yet. The opening: 3 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Organic Raw Apple Cider Vinegar in Apple Cider Vinegar.
Sprouts Farmers Market stocks apple cider vinegar thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is apple cider vinegar: Sprouts Farmers Market stocks only 11 there, so Nana Mae's Organics Organic Raw Apple Cider Vinegar stands out rather than blending in.
Sprouts Farmers Market merchandises 3 of the 3 categories the brand sells.
organic against the store's assortment lean.
brand excitement 65/100.
enters a thin apple cider vinegar shelf as a point of difference.
The full runway
Every category Nana Mae's Organics plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in apple cider vinegar. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Nana Mae's Organics (orange) sits in line with the shelf.
What to bring to land
Nana Mae's Organics’ SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →