Native Forest at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Native Forest is a brand that specializes in organic canned fruits, vegetables, and tropical specialties, known for its commitment to sustainability and ethical sourcing.
It’s already on the shelf here, with 4 SKUs across 2 categories. The growth is depth and breadth: 1 category to widen and 8 new doors to enter.
Lead with Organic Simple Unsweetened Coconut Cream in Canned Coconut Milk And Cream.
United Markets stocks canned coconut milk and cream thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 6 other Bay Area grocers.
United Markets carries canned artichokes in real depth, 23 SKUs against a fleet median of 4, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is canned coconut milk and cream: United Markets stocks only 13 there, so Native Forest Organic Simple Unsweetened Coconut Cream stands out rather than blending in. Lead with the canned coconut milk and cream, and position the canned artichokes as a finishing or gift item.
United Markets merchandises 13 of the 14 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 50/100.
enters a thin canned coconut milk and cream shelf as a point of difference.
The full runway
Every category Native Forest plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 5 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in canned coconut milk and cream. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Native Forest (orange) sits in line with the shelf.
What to bring to expand
Native Forest’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
