Nature's Bakery at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Nature's Bakery is a brand specializing in plant-based, dairy-free, and nut-free snack bars made with whole grains and real fruit.
It’s already on the shelf here, with 10 SKUs across 4 categories. The growth is depth and breadth: 2 categories to widen.
Lead with Gluten Free Blueberry Fig Bar in Fruit Bars.
United Markets stocks fruit bars thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
United Markets carries other snack bars in real depth, 50 SKUs against a fleet median of 23, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is fruit bars: United Markets stocks only 12 there, so Nature's Bakery Gluten Free Blueberry Fig Bar stands out rather than blending in. Lead with the fruit bars, and position the other snack bars as a finishing or gift item.
United Markets merchandises 5 of the 6 categories the brand sells.
non-gmo, vegan, vegetarian against the store's assortment lean.
brand excitement 60/100.
enters a thin fruit bars shelf as a point of difference.
The full runway
Every category Nature's Bakery plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 6 of 20 SKUs. Room to widen the line.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
How it prices
Where it would price in fruit bars. Each dot is a product on the shelf, by its cost per oz (hover for which). Nature's Bakery (orange) sits in line with the shelf.
What to bring to expand
Nature's Bakery’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
