Oatly at Whole Foods Market
Whole Foods Market is a natural independent running 10 Bay Area stores, large-format at about 30,160 sq ft each, indexing high on established names versus other Bay Area grocers.
Oatly is a Swedish company that specializes in producing plant-based dairy alternatives primarily made from oats.
It’s already on the shelf here, with 4 SKUs across 1 category. The growth is depth and breadth: 1 new door to enter, replicated across all 10 stores.
Whole Foods Market merchandises 3 of the 4 categories the brand sells.
non-gmo, vegan, vegetarian against the store's assortment lean.
brand excitement 90/100.
maps onto categories the store already runs.
The full runway · across 10 stores
Every category Oatly plays in across the Bay Area grocers we track, and where it stands at Whole Foods Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Already stocked here in other categories, so this one is a natural extension.
Fully stocked here (4/4 SKUs).
What to bring to expand
Oatly’s SKUs Whole Foods Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Whole Foods Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Whole Foods Market profile →
