Once Again at Whole Foods Market
Whole Foods Market is a natural independent running 10 Bay Area stores, large-format at about 30,160 sq ft each, indexing high on established names versus other Bay Area grocers.
Once Again is a brand specializing in natural and organic nut and seed butters, offering a range of products including almond, cashew, and peanut butters.
Once Again isn’t on Whole Foods Market’s shelf yet in any of its 10 stores. The opening: 2 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Chocolate & Peanut Butter Graham Sandwiches in Graham Crackers.
Whole Foods Market stocks graham crackers thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
The more differentiated opening is graham crackers: Whole Foods Market stocks only 6 there, so Once Again Chocolate & Peanut Butter Graham Sandwiches stands out rather than blending in.
Whole Foods Market merchandises 2 of the 9 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 60/100.
enters a thin graham crackers shelf as a point of difference.
The full runway · across 10 stores
Every category Once Again plays in across the Bay Area grocers we track, and where it stands at Whole Foods Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
What to bring to land
Once Again’s SKUs Whole Foods Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Whole Foods Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Whole Foods Market profile →
