Reading the shelf…
OoMee is a brand dedicated to promoting gut health and managing cravings through its innovative, vegan prebiotic drinks. Utilizing Seabiotics™, a unique blend of marine prebiotics sourced sustainably from the ocean, OoMee offers a range of uncarbonated beverages infused with natural flavors like blueberry, elderflower, matcha, and hibiscus. Each drink is crafted to support digestive wellness and provide a refreshing, plant-based option for those seeking to enhance their daily health routine.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 2 of 24 Bay Area grocers. how many stores stock the brand.
14 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Oomee (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Oomee · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Oomee in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Oomee lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.














4 storefronts across 2 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Oomee· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Oomee Marine Plant Drink -Blueberry & Elderflower · its most-distributed SKU (1 door) in Probiotic Drinks, the biggest opening. The closest open door is Berkeley Bowl · 5 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 54% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: wildwonder, biotic ferments, de la calle tepache
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Oomeethat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Bottled Green Tea
open here: Probiotic Drinks
open = the store meaningfully carries that category (real depth, not a token SKU) and Oomee sells it elsewhere but has no SKU here.