Oomee vs Halfday · Bay Area shelf head-to-head
Oomee and Halfday, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Halfday carries more Brand PowerHalfday is in more Bay Area grocersOomee fields the deeper lineupOomee sits further up the premium end
Oomee
Halfday
27
brand power
36
14
products
9
2
categories
3
2
grocers
11
35.6¢
price per fl oz
25.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oomee▭ Halfday
Distribution · 30% of score8·46
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oomee
no top category Halfday doesn’t also play in.
only Halfday
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oomee · Halfday
