Orca Bay at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
It’s already on the shelf here, with 5 SKUs across 4 categories. The growth is depth and breadth: 1 category to widen, replicated across all 2 stores.
Lead with Premium Skinless & Boneless Wild Caught Halibut in Other Frozen Fish.
Berkeley Bowl stocks other frozen fish thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is other frozen fish: Berkeley Bowl stocks only 6 there, so Orca Bay Premium Skinless & Boneless Wild Caught Halibut stands out rather than blending in.
Berkeley Bowl merchandises 5 of the 5 categories the brand sells.
non-gmo, wild-caught against the store's assortment lean.
brand excitement 45/100.
enters a thin other frozen fish shelf as a point of difference.
The full runway · across 2 stores
Every category Orca Bay plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
What to bring to expand
Orca Bay’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
