Oroweat at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Oroweat is a premium bread brand known for its wide range of bread products, including keto, low-carb, organic, and multigrain options.
It’s already on the shelf here, with 22 SKUs across 6 categories. The growth is depth and breadth: 3 categories to widen and 3 new doors to enter, replicated across all 2 stores.
Lead with Double Fiber, Bread, Wheat Bread, 24 oz in Whole Wheat Bread.
Pacific Market stocks whole wheat bread thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 6 other Bay Area grocers.
The more differentiated opening is whole wheat bread: Pacific Market stocks only 9 there, so Oroweat Double Fiber, Bread, Wheat Bread, 24 oz stands out rather than blending in.
Pacific Market merchandises 10 of the 11 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 30/100.
enters a thin whole wheat bread shelf as a point of difference.
The full runway · across 2 stores
Every category Oroweat plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 6 of 10 SKUs. Room to widen the line.
On shelf here, but only 5 of 6 SKUs. Room to widen the line.
How it prices
Where it would price in whole wheat bread. Each dot is a product on the shelf, by its cost per oz (hover for which). Oroweat (orange) sits in line with the shelf.
What to bring to expand
Oroweat’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
