Reading the shelf…
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Pac Pac offers a unique range of chewy fruit jellies inspired by global flavors and crafted with konjac, a plant root known for its natural fiber and satisfying texture.
It’s already on the shelf here, with 4 SKUs across 3 categories. The growth is depth and breadth: , replicated across all 2 stores.
Berkeley Bowl merchandises 3 of the 3 categories the brand sells.
vegan against the store's assortment lean.
brand excitement 55/100.
the categories it plays in are already deep here.
Every category Pac Pac plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (2/2 SKUs).
Where it would price in chewy candy. Each dot is a product on the shelf, by its cost per oz (hover for which).
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
Fully stocked here (1/1 SKUs).