Reading the shelf…
Pac Pac offers a unique range of chewy fruit jellies inspired by global flavors and crafted with konjac, a plant root known for its natural fiber and satisfying texture. The brand's products, including Berry Punch, Cherry Blossom, Mango, Matcha, Peach & Cream, and Yuzu Lemonade, provide a low-calorie, plant-based alternative to traditional sweets, appealing to health-conscious consumers seeking innovative and flavorful snacking options. Each product is individually wrapped, making them convenient for on-the-go snacking or sharing.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
10 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Pac Pac (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Pac Pac · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Pac Pac in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Pac Pac lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.






2 storefronts across 1 grocer carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Pac Pac· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Pac Pac Yuzu Chewy Jelly · its most-distributed SKU (1 door) in Chewy Candy, the biggest opening. The closest open door is Andronico's Community Markets · 2 rivals already on that shelf.
~3% average share on the shelves it competes on. how dominant it is where it shows up.
$8.29 average price. where it sits on price · context, not scored into Brand Power.
already on that shelf: dsd merchandisers, starburst
route note: buying runs through a corporate program — typically a slower path than an independent grocer's buyer.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.