Pac Pac vs Dsd Merchandisers · Bay Area shelf head-to-head
Pac Pac and Dsd Merchandisers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dsd Merchandisers carries more Brand PowerDsd Merchandisers is in more Bay Area grocersDsd Merchandisers fields the deeper lineup
Pac Pac
Dsd Merchandisers
25
brand power
49
10
products
61
2
categories
11
2
subcategories
27
1
grocers
4
$8.29
avg price
$10.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pac Pac▭ Dsd Merchandisers
Distribution · 30% of score4·17
P
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pac Pac
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pac Pac · 1
only Dsd Merchandisers · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pac Pac · Dsd Merchandisers