peet's coffee
Peet's Coffee is a specialty coffee brand known for its high-quality, handcrafted coffee products. Founded in 1966 by Alfred Peet in Berkeley, California, the brand has a long-standing reputation for its commitment to superior taste and quality. Peet's Coffee offers a variety of coffee products, including ground coffee, K-Cup pods, and Nespresso-compatible capsules, with a focus on dark and medium roasts.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 11 of 24 Bay Area grocers. how many stores stock the brand.
59 products in the catalog. how deep the product line is (saturating).
spans 1 category · 3 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Peet's Coffee (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Peet's Coffee · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Peet's Coffee in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Peet's Coffee product in stock, cheapest first.
Sold at
Find Peet's Coffee online
Where to find Peet's Coffee · Bay Area
Opportunities
New doors · no Peet's Coffee in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Peet's Coffee· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Peet's Coffee Major Dickason's Blend, Dark Roast Ground Coffee, Bag · its most-distributed SKU (10 doors) in Ground Coffee, the biggest opening. The closest open door is LeBeau Nob Hill · 5 rivals already on that shelf.
