Pepperidge Farm Goldfish at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Pepperidge Farm Goldfish is a brand known for its iconic fish-shaped snack crackers, offering a variety of flavors including cheddar, pretzel, and Flavor Blasted varieties.
It’s already on the shelf here, with 9 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 2 new doors to enter, replicated across all 2 stores.
Lead with Original Baked Snack Crackers in Crackers.
Pacific Market stocks crackers thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 8 other Bay Area grocers.
Pacific Market merchandises 3 of the 4 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 40/100.
maps onto categories the store already runs.
The full runway · across 2 stores
Every category Pepperidge Farm Goldfish plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
How it prices
Where it would price in crackers. Each dot is a product on the shelf, by its cost per oz (hover for which). Pepperidge Farm Goldfish (orange) sits below the shelf.
What to bring to expand
Pepperidge Farm Goldfish’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
